Under the planning of RITO, the logo displayed in Pinyin for "Hongtai" was changed to a new English name with the letter HONTALE. While the pronunciation is smooth, the word meaning is also taken into consideration. "HON" represents HONTALE itself and love, and "TALE" represents the meaning of a beautiful story. This also reflects Cui Yingguo's enthusiasm for the cashmere industry for more than 20 years. From the perspective of brand planning, the design of a company's logo is crucial for the new VI to convey emotions and convey ideas.
In terms of product packaging design, RITO also provided a complete set of design cases, anthropomorphizing goats and designing different forms of goat characters wearing HONTALE scarves.