Qinghe cashmere is the vanguard of industrial upgrading in Hebei. Harbin Design Center has joined hands with RITO to introduce brand design and industrial design, redefining Qinghe cashmere's benchmark position in the industry. With the concept of integrating production, education, research, exhibition, commerce, and tourism, it has created a model of Chinese characteristic towns, built a virtuous cycle ecosystem, and empowered local enterprises and brands. The government enterprise alliance aims to build Qinghe, the " world of cashmere", into the "world’s cashmere" brand, promoting a natural, comfortable, and high-quality cashmere lifestyle to the world.
RITO uses IP operation to create a pair of elves - Qianxi and Jila - based on cashmere goats. As the mascots of Qinghe Cashmere Town, they represent nature and beauty. They will endorse Qinghe and achieve personalized brand communication. In the future, we will build a big IP for Qinghe cashmere, build three major application systems - content business, retail business, and authorization business, respectively, to achieve brand communication, derivative sales, and cross-border cooperation in the IP value chain closed-loop, and realize the potential of brand IP.