RITO adopts a thinking model of "brand+product+marketing", strengthens its corporate advantages, establishes competitive barriers, and creates a corporate positioning of "Lvling, starting from planting, and ensuring the quality of the entire industry chain"; Combining the emotional appeal of Chinese style gift giving, propose the brand slogan of "Lvling Walnut Milk, give it to yourself", and occupy the consumer's consumption awareness of "choose Lvling Walnut Milk for gift giving" in the first time; In terms of product categories, we further propose "ecological walnut milk", highlighting the "zero addition, healthier" nature of Lvling walnut milk, which is in line with the current trend of healthy and ecological consumption choices in the beverage market; In terms of packaging design, the original product packaging of Lvling Walnut Milk lacks visual recognition, and the use of product packaging colors tends to be outdated, making it unable to stand out among many beverages. Therefore, when redesigning the packaging of walnut milk packaging, RITO abandoned the original product packaging color, and chose a brighter, more visually impacting bright green, the overall packaging is more fashionable, younger, and more in line with young people's consumption trends.