Build a multi-functional exhibition hall to promote the policy strategy of "rural revitalization" and display the highlights of "rural revitalization", guide rural industries and township enterprises to attach importance to design empowerment, provide creative design services, and accelerate the brand image building and brand upgrading. 

Establish a platform for integrating design services with township, village, and town enterprise resources, and create key cases of "rural revitalization" by tapping into rural culture, high-quality rural products, and other resources.

Functional Services
01

Cultural Wall for Promoting Rural Revitalization Policies

Real time update of rural revitalization policies and policy interpretation

02

Exhibition and sales of rural revitalization brand products

Rural Design Service Brand Product Case Exhibition

03

Rural Revitalization Design Competition

The Lilac Creative Design Award, etc

04

Classic case display of "Design Empowerment, Rural Revitalization"

Building and upgrading agricultural brands and products, transforming the agricultural industry into agricultural tourism, and building the IP image of townships and counties

Project values and objectives

Brand Agriculture Building

Actively responding to the 13th Provincial Party Congress, adhering to the direction of building a strong agricultural province with science and technology agriculture, green agriculture, quality agriculture, and brand agriculture as the driving force, developing brand agriculture with marketing as the driving force, carrying out a three-year action to enhance agricultural brands, shaping a group of influential and competitive regional single product brands and enterprise brands, and contribute to building an influential agricultural product universal public brand, 40 regional public brands, and 100 enterprise brands throughout the province.

Talent revitalization

The key to rural revitalization lies in people. The industry in rural areas relies on talents for development, culture relies on talents for prosperity, ecology relies on talents for beauty, organization relies on talents for strength, and the great article of rural revitalization requires talents to wield and write like an oak giant pen.

The revitalization and development of the branded agricultural industry have given "new farmers" more opportunities to use in vast fields, setting up a stage for practical talents for "Tian Xiucai" and "local experts", and attracting more urban talents to "go to the countryside". This not only attracts and retains them, but also injects fresh water into rural revitalization.