Good Design Live Lab is a live streaming platform provided by HDC for Heilongjiang's e-commerce. It establishes an e-commerce live streaming operation institution mainly focused on Heilongjiang's products, and matches the anchor resources with commercial cooperation needs in a targeted manner to carry out live streaming and sales. Through multi-dimensional cooperation with suppliers through brand exposure, service fee plus commission, it provides diversified services to government departments, brand merchants, and local villages in Heilongjiang, helping to explore urban resources, showcase urban image, and assist local enterprises in selling brand products online. Create popular products for brand merchants, open up sales channels, and boost industrial development.

Operating model

E-commerce monetization

Incubate high-quality live streaming teams, assist local enterprises in providing agency operation services, and promote rapid monetization of enterprises

Advertising marketing

Promote local brands through short video content promotion

Date platform

Data-driven user behavior to provide business consulting and analysis for local enterprises, and promote product upgrades

Training services

Conduct operational training on brand content production and e-commerce business strategies, and cultivate internal KOL skills within the enterprise

Core competence

Mature e-commerce business+data-driven
Create multi industry and multi vertical "phenomenon level" live streaming rooms to help brand self broadcasting achieve record breaking GMV and win the industry category sales championship. Taking data platforms as the core competitiveness, empowering brand e-commerce with creativity, live streaming, and talent services, helping to break the cycle of brand voice and product sales, and achieving the integration of product and sales. Self built senior data and technical team, focusing on big data mining and analysis, with over 5 billion short video data samples and over 1 million live streaming data samples, achieving precise matching of content, people, goods, and venues.

Successful Cases of Private Brand Business

Sharp consumer insight, better understanding of consumers - experience in directly reaching consumers

Sharp business acumen and better understanding of market demand - eight years of experience in the retail market

Diversified channel resources, better understanding of channel merchants - channels with multiple city levels and consumption habits