On February 17, 2023, the second and third activities of "Heilongjiang Creative Design Lecture " co-sponsored by the Publicity Department of the CPC Heilongjiang Provincial Committee and the Publicity Department of the CPC Harbin Municipal Committee, jointly hosted by the Publicity Department of the CPC Harbin New District Working Committee and Harbin Design Center were held on the 17th floor of Building 7, Huihong Financial Port, Harbin New District.
Shirley Feng, Director of Harbin Design Center and President of Shenzhen Industrial Design Profession Association, Shang Tiequan, member of Publicity Department of the CPC Heilongjiang Provincial Committee, Yu Li, Deputy Director of Publicity Department of the CPC Harbin Municipal Committee attended the event. Feng Xiao, co-founder of RITO Creative, Zou Zhenmeng, founder and chief designer of Shenzhen ZOUDESIGN Industrial Design Co., LTD., Chen Shibin, founder of Shenzhen Haoshi Culture and Technology Co., LTD., Wang Jialun, general manager of Hebei Quandian Brand Design Co., LTD., Su Bingyun, co-founder of Shenzhen 21 G Product Design Co., LTD., Liu Ying, co-founder of Shenzhen 9 -o’clock Industrial Design Co., LTD., Li Jing, General Manager of Harbin Zhexi Interior Design Co., Ltd., Niu Yan, General Manager of Hebei Liyi Industrial Design Co., Ltd., and Li Xiaopeng, Founder of Hebei Riyi Industrial Design Co., Ltd., nine well-known design firm founders and brand marketing experts gave themed presentations. At the same time, 26 industry experts and more than 120 business leaders attended the event. The event will be streamed live online.
Celebrities gather together for a creative design event
With the theme of "Design Illuminates Charming Heilongjiang", the event invited entrepreneurs from green food, snow and ice sports and leisure products, cultural tourism, consumer goods, biomedicine, high-end equipment, digital electronics and other fields to share creative design concepts, classic case interpretation, achievement display, brand upgrading, product design and other fields according to the development status of enterprises and transformation problems. It is hoped that with advanced design thinking and cutting-edge design ideas, the majority of enterprises in Heilongjiang can improve their innovation awareness and strategic thinking, help the transformation and upgrading of enterprises in our province, and promote the high-quality development of creative design industry.
Director of Harbin Design Center
Shirley Feng, President of Shenzhen Industrial Design Profession Association
Shirley Feng, Director of Harbin Design Center and President of Shenzhen Industrial Design Profession Association, said in her speech that the creative design industry, as an emerging industry with great vitality and development prospects, has become a new driving force and new engine for enriching varieties, improving quality, enhancing product added value and enhancing enterprise competitiveness. Heilongjiang Province is rich in creative design application scenarios, and Harbin's unique sense of history and modern fashion provide strong soil for the development of creative design industry. It is hoped that through this Heilongjiang Creative design lecture, Shenzhen's leading design innovation experience will be disseminated, so that more entrepreneurs can perceive the charm of creative design, and use creative design as an engine to cast Longjiang new brand. At the meeting, 9 heads of well-known design institutions from Shenzhen and Hebei have launched design theme sharing.
Feng Xiao, co-founder of RITO Creative
Feng Xiao, co-founder of RITO Creative, took the lead in sharing the theme of "Design-driven Industrial upgrading", and he proposed the iterative upgrading of the enabling path from "four in one" to "five in one" to help the county characteristic industrial cluster upgrade and help more industries to accelerate the transformation.
Founder and chief designer of Shenzhen ZOUDESIGN Industrial Design Co., LTD
Zou Zhenmeng
Zou Zhenmeng, founder and chief designer of Shenzhen Shechi Zou Industrial Design Co., LTD., said in the theme sharing of "Mental vacancy insight" that good product design should start from the user's point of view, fully understand the user's mental needs, seize the user's mental vacancy, and design the user's real favorite, humanized good products, so as to improve the product market competitiveness and vitality.
Chen Shibin, founder of Shenzhen Haoshi Culture Technology Co., LTD
Chen Shibin, founder of Shenzhen Haoshi Culture and Technology Co., LTD., proposed in the sharing of "Design needs management - Using design to solve the dilemma and problem of brand, marketing and management" that learning to use design thinking to solve the dilemma and problem of brand, marketing and management is the key, using design thinking to simplify the complex, with design, everything is as simple as possible.
Wang Jialun, general manager of Hebei Quandian Brand Design Co., LTD河北圈点品牌设计有限公司总经理 王佳伦
Wang Jialun, general manager of Hebei Quandian Brand Design Co., LTD., shared the content of "First understanding of packaging design" in the lecture, he believes that good packaging design can stand out on the shelf, reduce customer decision-making costs, so that enterprises have a deeper understanding of packaging design.
Su Bingyun, co-founder of Shenzhen 21g Product Design Co., LTD
Su Bingyun, co-founder of Shenzhen 21g Product Design Co., LTD., proposed in "How to look at young design" that young design should keep up with the pulse of The Times, resonate with contemporary young people, work together from the brand, product, experience and communication, design around every contact point with consumers, and implement the brand in order to achieve real brand youth.
Liu Ying, co-founder of Shenzhen 9 -o’clock Industrial Design Co., LTD
Liu Ying, co-founder of Shenzhen 9 -o’clock Industrial Design Co., LTD., proposed in the "Design + new era, new scene, new consumption, new application", 2023 is a New Year, but also the era of "design +", consumer behavior has undergone major changes, our design concept should also cater to these new changes, starting from the environment, scene, consumption, application needs. Continuous innovation, iterative design concepts and methods.
Li Jing, General Manager of Harbin Zhexi Interior Design Co., Ltd
Li Jing, general manager of Harbin Zhexi Interior Design Co., Ltd., proposed in "Enterprise Exhibition Hall Design Sharing" that in the exhibition design, bold simplification, deformation, reorganization and functional change are not only a kind of inheritance, but also a kind of innovation. Good space design can face the public, let more people see the iteration and innovation of the enterprise's product strength and image, and also help sales and save enterprise costs.
Niu Yan, general manager of Hebei Liyi Industrial Design Co., LTD
Niu Yan, general manager of Hebei Liyi Industrial Design Co., LTD., delivered a speech entitled "Design Drives Intelligent Manufacturing", explaining in detail how creative design empowers enterprises, what is intelligent manufacturing, and how creative design drives intelligent manufacturing. He stressed that creative design has become a new engine and new momentum for economic quality improvement and high-quality development. It plays a positive role in enhancing the competitiveness of enterprises, promoting the industrial transformation and upgrading of enterprises, and promoting the high-quality development of enterprises' economy.
Li Xiaopeng, founder of Hebei Riyi Industrial Design Co., LTD
Li Xiaopeng, founder of Hebei Riyi Industrial Design Co., LTD., shared the content of "Creative design Drives enterprise innovation". He said that design drives innovation and development, and vigorously empowers the brand and industry. In this era, everything is undergoing new changes. With innovation-driven development, new technologies, new industries, new forms of business, and new models continue to emerge, and design is also providing new ideas for enterprises. As the vanguard of the change of The Times and the important responsibility of the urban innovation process, young people should have a forward-looking vision and advanced thinking.
Design Illuminates Charming Heilongjiang
Heilongjiang Province has rich history and culture, rich scientific and educational talents, rich agricultural resources, and rapid development of ice and snow tourism industry. The rich creative design resources make the design industry in Heilongjiang take shape. In this creative design lecture activity, 9 design experts focused on the transformation and upgrading of creative design enabling industry to conduct in-depth combing, so that the majority of Longjiang enterprises realize that creative design is the pilot link of high-quality development of enterprises, is an important lead of industrial transformation and upgrading, located at the source of the value chain, in the front end of the innovation chain. It plays an indispensable role in optimizing economic structure, enhancing development momentum and enhancing industrial competitiveness.
This Heilongjiang Creative Industrial Design Lecture further stimulates the consciousness of enterprise design innovation by digging deep into Shenzhen's leading creative design development experience. At the event site, many entrepreneurs showed a strong interest in creative design, and were eager to try the transformation and upgrading of creative design enabling industry. Many companies have established contact with their favorite design agencies after the meeting to seek design cooperation.
Next, under the joint promotion of the Publicity Department of the CPC Heilongjiang Provincial Committee, the Publicity Department of the CPC Harbin Municipal Committee and the Publicity Department of the CPC Harbin New District Working Committee, we will continue to promote the landing of creative design results, empower the creative design, realize the deep integration of regional brands and characteristic industries, and promote the development process of Heilongjiang enterprises towards high-end, internationalization and branding. Help Heilongjiang's overall economic development of high quality.
