Responsible for product research and innovation. For the past 15 years, he has been responsible for the product development of the global Tupperware brand, developing 150-200 new products annually and launching them in over 100 countries worldwide. His focus is on crossing the traditional boundaries of innovation and creating highly innovative new products by developing new technologies and materials. He is not only a member of the American Industrial Designers Association, but also a member of the Society of Plastic Engineers (SPE), and was elected as a board member of the World Design Organization (WDO) in October 2017.