Served as the chairman and judge of multiple international design competitions, including Red Dot, Red Star, and Hibiscus, as well as the evaluation expert of the 2nd Shenzhen International Industrial Design Exhibition, one of the three major advocates of "China Design Day", initiator of the Design Engine Innovation Alliance, and recipient of the "2014 Guanghua Longteng Award China Design Contribution Award Gold Medal". The main research directions include product design theory and methods, design management, and design and business models. Responsible for drafting the construction plan and evaluation system for the discipline of industrial design in China.